Jay Cook, NCPS
5 years in practice
Jay Cook is a therapist who draws on Emotionally-Focused Therapy alongside practical talking therapies.
License and registration
- NCPS
- NCS23-02658 · expires September 2026
- Years in practice
- 5
- Languages
- English
Details are as listed on the therapist's public professional profile. You can check the registration with the body that granted it.
About Jay
Jay Cook is a therapist who draws on Emotionally-Focused Therapy alongside practical talking therapies. He works with people who feel overwhelmed, stuck, or unsure what to do next. Jay aims to create an open, non-judgemental space where feelings can be named and understood.
He has five years of professional experience and has supported people from many cultural backgrounds. That experience has shaped a flexible style that blends emotion-focused work with cognitive and acceptance-based tools.
Background and approach
Sessions focus on what matters most to the individual and on small changes that make daily life easier. Jay helps with stress, anxiety and depression, and with identity concerns such as LGBT matters. He also supports people facing addiction, relationship strain, parenthood pressures and life transitions.
Practical skills for coping and clearer thinking are offered alongside deeper work about attachment and emotional patterns. He uses Acceptance and Commitment Therapy and Cognitive Behavioural Therapy techniques when they fit the client’s goals. Client-Centred and Attachment-Based approaches guide how he listens and responds.
The overall aim is steady, collaborative progress rather than quick fixes. Jay is based in the United Kingdom and works in English. He accepts clients internationally and offers therapy in different online formats.
To begin, people complete a short matching questionnaire and then schedule sessions according to availability.
Focus areas and approaches
Everything Jay lists on their public professional profile, in their own terms.
- Stress, Anxiety
- LGBT
- Relationship issues
- Self esteem
- Depression
- Addictions
- Family conflicts
- Trauma and abuse
- Intimacy-related issues
- Parenting issues
- Anger management
- Career difficulties
- Coping with life changes
- ADHD
- Abandonment
- Antisocial personality
- Attachment issues
- Autism and Asperger Syndrome
- Avoidant personality
- Blended family issues
- Body image
- Cancer
- Codependency
- Commitment issues
- Communication problems
- Control issues
- Coping with natural or human-caused disaster
- Dependent personality
- Disruptive Mood Dysregulation Disorder (DMDD)
- Dissociation
- Divorce and separation
- Domestic violence
- Drug and alcohol addiction
- Eating and food-related issues
- Emptiness
- Family of origin issues
- Family problems
- Fatherhood issues
- Forgiveness
- Gender dysphoria
- Guilt and shame
- Hearing impaired
- Hoarding
- Immigration issues
- Impulsivity
- Infidelity
- Intellectual disability
- Isolation / loneliness
- Jealousy
- Life purpose
- Men's issues
- Midlife crisis
- Veteran and Armed Forces Issues
- Money and financial issues
- Mood disorders
- Multicultural concerns
- Narcissism
- Obsessions, compulsions, and OCD
- Paranoia
- Personality disorders
- Polyamory / non-monogamous relationships
- Post-traumatic stress
- Prejudice and discrimination
- Process addiction (porn, exercise, gambling)
- Seasonal Affective Disorder (SAD)
- Self-harm
- Self-love
- Sex addiction
- Sexual assault and abuse
- Sexual dysfunction
- Sexuality
- Smoking / vaping cessation
- Social anxiety and phobia
- Visually impaired
- Workplace issues
- Young adult issues
Approaches Jay names
- Emotionally-Focused Therapy (EFT)
- Acceptance and Commitment Therapy (ACT)
- Attachment-Based Therapy
- Client-Centered Therapy
- Cognitive Behavioral Therapy (CBT)
- Dialectical Behavior Therapy (DBT)
- Existential Therapy
- Mindfulness Therapy
- Motivational Interviewing
- Solution-Focused Therapy
Naming an approach is not evidence of training in it. This directory copies what each therapist lists and does not check training records.
Online support
Emotion-focused and practical approaches available online
Emotion-Focused Therapy (EFT) centres on helping people notice and name strong emotions and how those emotions shape thoughts and behaviour. It can be useful for people who want to understand recurring emotional patterns and improve emotional connection with themselves and others.Acceptance and Commitment Therapy (ACT) teaches practical skills to notice difficult thoughts without getting stuck in them, and to take actions aligned with personal values. It often helps with anxiety, stress and motivation when someone wants tools to stay engaged in life despite uncomfortable feelings.
Attachment-Based Therapy looks at early patterns of relating and how they show up now. That approach helps people who notice repeating relationship difficulties or struggles with trust and closeness.
Choosing the right approach is a shared process. Jay will talk with each person about their goals, preferences and what feels most helpful. Together they decide whether EFT, ACT, CBT or a blend best suits the issue at hand and adjust the plan as work progresses.
Online formats offer practical benefits. Video calls let people use visual cues similar to in-person work, phone sessions need less bandwidth and can be easier when a shorter check-in is needed, and live chat or text messaging suit quicker reflections or ongoing support between sessions. These options make therapy more flexible and easier to fit around work, family and travel.
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Questions people ask
What concerns does Jay commonly help with?
He works with stress, anxiety, depression and identity concerns such as LGBT issues. He also supports people with addictions, relationship strain, parenting stress and major life changes.
What is his therapeutic style like?
His work is collaborative and emotion-focused, using Emotionally-Focused Therapy principles alongside Acceptance and Commitment Therapy and CBT techniques. Sessions aim to combine emotional understanding with practical coping steps.
What experience does he bring?
Jay has five years of professional experience and has worked with people from varied cultural backgrounds. That background informs a flexible, person-centred approach.
Where is Jay based and what credential does he hold?
He practises from the United Kingdom and holds the NCPS credential as listed.
Which languages and international options are available?
Sessions are offered in English and he accepts clients internationally.
What session formats are offered?
Therapy is available via video calls, phone sessions, live chat and text-based messaging to suit different needs and schedules.
How are sessions paid for and what do they cost?
Costs vary with location and therapist availability; sessions are provided through a subscription model that can be cancelled at any time.
How do I begin working with Jay?
Start by selecting the Start Therapy button and completing a short matching questionnaire. After that you can schedule sessions according to the therapist's availability.
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